Rachawan Visavacheevinanan is a Content Writer at Morphosis Apps. She is responsible for all aspects of content, which includes development, design and production. She is experienced in writing SEO optimised content, conducting research and providing industry-related blog posts for the company.

Product Design

6 Reasons Why UX Is Important For Your Business

Key Takeaways:

  • Good UX ultimately saves time and resources in the development phase in order for your business to run efficiently.
  • Capturing leads and increases your site SEO rankings, drives organic traffic and conversions rates by facilitating good user experience.
  • For businesses to be reputable in the market, creating brand value and user satisfaction is enhanced through UX design.
  • UX design focuses on the improvement of digital product’s functionality, which helps you create a valuable, informative product or service.
  • The ease of use and overall user flow is enhanced, which leads to higher user engagement and retention.
  • Good UX leads users to your products, meeting the needs of your users and in doing so, achieve your objectives.

UX designers essentially take a strategic approach to creating a new product or service.  They place more emphasis on the product or service’s functionalities rather than the way it looks aesthetically, whilst putting user experience at the core of their decision making process from start to finish in order to cover all communication points for customers.

What is UX design?

User experience (UX) design is an extensive design concept involving a wide variety of disciplines such as interaction design, information architecture, visual design and usability.

The process of creating products that provide valuable and unique experiences for users is the centre of UX design, as it is all about having the users at the core of everything you make. Since UX is closely linked to the development of the product, it can also support business growth.

Why is UX important for your business?

With social media and digital transformation on the rise in our digital era, most businesses today ensure that they all have an online presence, enhanced customer approach and new streams of revenue development.

In order to engage users and inspire them to take productive steps, businesses need to focus on adopting a UI/UX approach to digital solutions.

User experience design will help you maximize the number of customers you get on your website, since they find what they’re looking for, and the search results will benefit from an easy navigation and well-organized pages.

However, users often misunderstand the design aspect and focus more on the digital experience, like a shopping process in a webshop or an application.
However, good UX design also helps users better understand your products and services, which will directly increase your on-site conversion rate.

Benefits of UX design for your business

A good UX design is target-oriented and user-oriented. So it is important to carry out UX research and invest in UX design if you want to have a competitive edge for your business.

Here are 7 reasons why UX is crucial for the success of your business:

1Significantly reduce cost and save time

More businesses now understand that the production stage of the project is crucial, as it can prevent future issues regarding usability further down the product design cycle.

An upfront investment in UX design will reduce development costs significantly by creating built-in risk management channels that alleviate many issues and hurdles that startups and software companies face daily.

Invest in the best UI/UX design company to provide you with the right UI to boost your user experience. A strong user interface offers a great UX that will help you avoid regular updates and save time and resources.

Understanding customer expectations before designing your product or service is necessary to minimise work time and to deliver solutions that are proven to be what the customers want. This allows UX to produce high returns on minimum expenditures.

2 UX boosts SEO rankings and site traffic

UX is also an important part of Search Engine Optimisation (SEO), as both are geared towards a mutual goal, which is helping users discover digital platforms in order to enhance conversion. When combined, they help build and brand the product effectively, as SEO is able to draw in higher traffic, while UX design helps facilitate an understanding to users that keep them engaged.

The quality of user experience is also directly intertwined with SEO as Google is dedicated to providing the best user experience, making UX a core ranking factor. Hence, the more user-friendly and well-designed your site is, the more visibility it will gain from organic search.
Improving the user experience on your digital platform will also contribute to increasing your online traffic, which will, in turn, grow your brand visibility and result in more user engagements.

3Increase conversion

Paper sheet with conversion rates statistics and rapid performance.

Many websites have sophisticated and beautiful designs which initially draw in customers. However, they drive their potential customers away due to poor user experience, such as confusing navigations, bad content layout, and so on.

The archetypical example of conversion rate is the number of users making a purchase on a website. UX designers develop a number of techniques to evaluate the target group to influence the increase in conversion rates. In-depth user analysis and research help them identify usability problems and reasons why users abandon the product. Knowing and resolving the product’s pain points helps increase conversion rates.

The results of various studies indicate that nearly 47% of users expect web page load times of less than 2 seconds. If the page is loaded only after 3 seconds and has an unclear and unintuitive design, a large part of the users will immediately drop-off regardless of the advantages of the products or services listed on the page. For a business that means lost sales, prospects and leads. Therefore, it is necessary to understand how to enhance users convenience in order to optimise conversions on your digital platform.

4Increased brand loyalty and customer satisfaction

Strong user experience is essential for businesses as it builds trust and creates long-term relationships with target consumers. Brand loyalty goes hand in hand in establishing credibility and trust, which improves customer retention rates.

Customer satisfaction is enhanced through UX design principles that positively impact the company’s ROI. Satisfied customers become loyal customers which, as a result, would lead to more sales, which is why the best user experience design company is important.

5 Improve your digital product’s usability

UX design facilitates effortless decision-making for users as they don’t have to work unnecessarily hard to find what they’re looking for. The main objective of UX designers is to create a seamless digital product experience that is convenient for users. UX designers will conduct in-depth user research to eliminate unwanted and challenging issues to make the digital product useful.

UX design provides predictable functionalities that will allow users to fill in a questionnaire and order their items online with a better-designed website. For example, UX design makes it easier to log in on an e-commerce platform that allows users to log in by requiring less details

6User retention

User experience is very important in getting users to use your application for a prolonged period of time. UX designers aim to create the best accessible design that excites the user, which is a key factor in retaining users.

As products satisfy users needs, user retention increases, especially when speaking of digital UX platforms. If users are legitimately excited about a product or service, or if the service is particularly beneficial, users will be more likely to suggest it to family and friends.

How we can help

All these reasons show us that you can never underestimate the benefits of UX design for your company. Investing in UX architecture is a financial win, and the long-term gains include not only increased ROI but lower costs, higher retention of users and better Google rankings. With a well-optimised UX design, you can stand out from the competition and gain more customer loyalty.

Contact our team of UX professionals to learn more about UX design at Morphosis. Our UX designers are always ready to offer you free consultation on how your business can benefit from better UX.