Search Engine Optimisation (SEO) continues to evolve endlessly, and it can be a struggle to keep up with new updates. However, the effort is worth it: about 70 to 80% of users rely on organic results alone and overlook paid listings.
This article will address seven SEO trends you need to know in order to succeed in 2021.
Use these SEO trends to drive traffic in 2021
For an overview, here are the SEO trends you need to know in 2021. Keep these trends in mind to succeed in scaling organic traffic to your website in the upcoming months.
Innovations like Google Assistant, Microsoft’s Cortana, Apple’s Siri, and Amazon’s Alexa have made a big difference in voice search technologies. As technology has evolved, voice search has also become increasingly more popular.
According to Google, 27% of the world’s population use voice searches on their mobile devices, which is incredible. In fact, Comscore’s recent study predicted that in 2021, half of the searches would be carried out through voice.
Consider your target keywords carefully in order to optimise your SEO campaign for voice search. For instance, when doing voice search, the wordings people use can often be completely different from typed-out queries on Google. In fact, voice searches appear to sound more realistic and long-tail than typed-out searches.
For instance, a person might say, “What are the new 2021 SEO trends?” when doing voice search, but they only type in the words, ‘new 2021 SEO trends’ when doing ‘traditional’ searches on Google.
Since most voice search queries are lengthy and precise, users prefer to look for certain responses to their queries by using a voice search. Since optimisation of voice search continues to grow as more people opt for it over time, the trend is also expected to continue in 2021. So in terms of SEO, this could be a necessity.
In a blog post published in October 2020, Google addressed all of the latest updates. Google extends natural language analysis to “passage indexing,” rating individual phrases or sentences on one page to optimise search performance. This is another reason to optimise content for long-tail searches, blogs, guides, and long-form content that would likely benefit from this improvement in Google’s algorithm.
To date, an FAQ page with 15 questions mostly asked could have difficulty reaching Google’s top spot as bots fail to comprehend the purpose of the page. With passage indexing in place, Google will be able to align and rate a particular segment of a page to user search queries.
The SERP features such as knowledge graphs and featured snippets let certain webpages ranking in the SERPs stand out from the competition.
But how do you optimise your content for these SERP features? Make your content more scannable by splitting your content into sections with H2 and H3 subheadings. For mobile websites, subheadings are particularly relevant as the screen real estate is smaller.
Finally, make it easy for you to share your content. Include obvious sharing links at the top of your page and after the headings if possible, so that readers can share them easily on social media platforms.
4Core web vitals
In May 2020, Google introduced three new metrics, called Core Web Vitals, to help measure user experience, those being: Loading, Interactivity, and Visual Stability. All three metrics have a focus on how fast the website loads, how often it gets interactive, and how stable it is when it loads.
In May 2021, Core Web Vitals will officially become an SEO ranking factor, meaning that your website’s page experience can directly impact its organic rankings to a higher degree.
For instance, if two pages have similarly relevant content, user experience metrics can help search engine bots assess which one should be ranked higher in the search engines’ results pages (SERPs).
5BERT and user-focused optimisation
A great deal of interest was provided in 2019 to announce the new BERT algorithm of Google. Naturally, each SEO professional needs to discover ways to optimize for BERT.
Intent matching is the BERT algorithm’s goal rather than just keyword matching. BERT is a machine-learning program that knows natural language processing and aims to understand the context of each piece of content online.
In 2021, BERT will most likely continue to evolve and play a bigger role in influencing the SERPs, so SEOs should not ignore the power of quality content as part of their SEO campaigns.
6High quality and optimised content
Content quality can affect the effectiveness of SEO tactics, from your site structure and inside linking strategy to the types of links you build. This lets you compete for long-tail searches successfully and will assist you in the improvement of your site’s authority, further improving your keyword rankings.
However, keep in mind that your content shouldn’t solely focus on achieving the desired SEO results. Instead, you should aim to deliver as much value to your users as possible, which will, in turn, also yield positive SEO results.
You must have heard about and the importance of mobile-friendly websites. From mobile-friendliness tests to mobile-first indexing, mobile SEO is not going anywhere.
Since the latest update on mobile compatibility in 2019, the search engine optimisation functions have changed; ensuring that search engines can crawl and index the mobile version of your pages is not only beneficial but also imperative.
Learn more about the latest SEO trends and techniques
As shown above, SEO just becomes more complex. The days of only optimising meta keywords and title tags are long gone. Metrics are evolving rapidly, and it is important that you stay on top of these new trends.
As a leading SEO company based in Bangkok, our experts at Morphosis can help you understand SEO trends and techniques to meet complex SEO requirements. Contact us today to learn how we can help you take your SEO strategy to the next level.