Morphosis Blog

Market research helps you gain insight of your competitors so you can choose the right path by building on their strengths and avoiding their mistakes. The identification of specific purposes of the app for your business is crucial in order to  reach your business goals. Understanding your target audience helps you offer what your potential […]

Launching a mobile application can yield the following advantages for your business: Availability to your customers at all times, you successfully build relationships with customers all over the world. As you get more customers to use your mobile app, it boosts the increment of sales and services while making more profit for your business.  A […]

For the past decade, digital transformation has become paramount to the survival and growth of businesses from all corners of the world. To help get you up to date with digital transformation, we’ve compiled a comprehensive list of digital transformation statistics below, which can be broken down into the following categories: Digital transformation across different […]

UX/UI design helps create easy-to-use applications with smooth navigation systems to minimise users’ efforts. Great UX/UI will lead to higher retention.  A good UX/UI design provides a realistic impression of your app, giving users a continuous supply of valuable information. Investing in UX/UI design helps save time and money from continuous app maintenance and upgrades. […]

Scrum not only increases productivity through cutting down on time,  but it also keeps teams focused on the most critical aspects of the product development cycle.  The scrum process inspects each batch of the product and tests its functionality as they are developed, and then encourages appropriate adjustments to be made based on research and […]

When combined, UX and SEO work together seamlessly to provide consumers with optimal experiences on your digital products.  They provide a reliable source of information along with interesting features that can prove your company as highly valuable and useful. They reveal your business’s online identity and show users your efficient and stable working framework which […]

Artificial Intelligence (AI) and App learning can identify and predict users’ activities and complete tasks based on the algorithms collected.   When being applied to mobile applications, blockchain technology ensures that users’ private information is kept secured, while also speeding up the transaction process.  Internet of Thing (IoT) is an ecosystem network that contains data from […]

A/B testing allows researchers to figure out what design works best for the users and what doesn’t.  Personas help improve researchers’ understanding of user behaviour by representing the target audience. Usability testing is a new technique of evaluating design interfaces by observing real users to uncover issues and seek improvements.  Card sorting gives researchers a […]

Clients and partners often ask us if design thinking always has to be linear. And our answer is always, no.  That’s because design thinking is not always used from the early stages of product development. Design thinking is often an a la cart item or a checklist item for organisations next to other buzz words […]

Good UX ultimately saves time and resources in the development phase in order for your business to run efficiently. Capturing leads and increases your site SEO rankings, drives organic traffic and conversions rates by facilitating good user experience. For businesses to be reputable in the market, creating brand value and user satisfaction is enhanced through […]