Morphosis Blog

User interviews are widely used as a quick and straightforward approach to collect user data, especially in lean and agile contexts. It is an excellent technique to gain insight, usability knowledge and ideas from users. Whilst it may appear simple and straightforward to conduct a user interview; an effective interview is far more valuable than […]

“A user interface is like a joke. If you have to explain it, it’s not that good.”   User interfaces shouldn’t be complicated; a good user interface means that a new user should be able to understand and use it easily. Existing users should also be able to understand a new interface or feature without […]

Search Engine Optimisation (SEO) continues to evolve endlessly, and it can be a struggle to keep up with new updates. However, the effort is worth it: about 70 to 80% of users rely on organic results alone and overlook paid listings. This article will address seven SEO trends you need to know in order to […]

Are you looking for the easiest methods to implement on-page SEO or ways to boost your organic traffic? We’ve got you!  If you’ve been struggling to attract potential users and leads to your website, then this guide is for you. On-page SEO can be a daunting task, especially if you don’t know where to start […]

Ever thought about UX design myths? What are they? Why do we need to identify them? Herein we are going to highlight some key misconceptions about UX design. User experience design (UX) is a field that has evolved, expanded and changed shape tremendously since its inception. UX’s basic principles involve the process of conducting research, […]

If a page’s contents are the actors on stage, technical SEO is the crew behind the curtains. Just like how lighting and sound technicians give actors their time in the spotlight, technical SEO allows the on-page content to be accessed and seen. This guide will cover the basics of technical SEO. As one of the […]

Digital transformation involves cultivating a careful strategy as a bad strategic plan and inefficient teams may render it impossible to execute change during the transition phase. Digital transformation budgeting involves meticulous preparation, so any missed aspect will lead to a budget crisis or to tremendous loss later. Adapting the culture of the company and having […]

February 7th 2021 | Bangkok, Thailand The GDPR that came into full force, following years of preparation and debate by the European Parliament in April 2016, had a profound effect throughout the technology, advertising and corporate sectors. Personal data protection in the EU has been a hot topic and is becoming an ever more important […]

If you own a business and you are looking to reach out to your audience and attract new potential customers, then you may have heard of the term ‘Content Marketing’. Content marketing refers to the utilisation of online content such as social media to attract interest and boost traffic to your products and services. While […]

Conducting a usability testing session is crucial for ensuring that your users receive the best experience possible when using your product or service, which will ultimately drive conversion for your business.  Usability testing offers insights on how users will interact with your product or services, unlike user testing sessions which offer information or whether your […]