Morphosis Blog

The Difference Between UX Writing, Content Writing & Copywriting

By Panchanit Thawornwong on Dec 28, 2021

Creating meaningful connections with your audience is crucial in our digital age where there is an increasing abundance of noise and distractions at every turn.  Content plays a key role in fostering connections. It can help inform your audience on what you would like them to know, it can help drive any key messages of […]

Microcopy: The Impact of Small Words

By Rachawan Visavacheevinanan on Dec 23, 2021

“The details are not the details. They make the design.” Charles Eames. Words alone provide 95 per cent of the information we need for communication. So every bit of content counts, even the small words.  You may have the most fascinating, and innovative interface design but without the right words to build trust and guide […]

Easy Ways to Improve Your UX/UI Design Workflows

By Panchanit Thawornwong on Dec 23, 2021

Developing a better UX/UI design workflow is crucial in providing the best possible experience for your users. An optimized design workflow will help you set clear expectations with your client. From establishing project deliverables and deadlines, to reducing any chance of miscommunication later on during the project which will also save you time and money.  […]

What Product Designers Need to Know About Search Engine Optimization

By Panchanit Thawornwong on Dec 23, 2021

Design impacts your brand’s identity and message, while SEO ensures that your brand is discovered by the right people. An understanding of SEO for designers is essential for the success of a digital product and should be considered from the earliest stages of any design or redesign project. Although each is incredibly different, they go […]

6 Vital Screens Most Often Forgotten by Product Designers

By Rachawan Visavacheevinanan on Nov 09, 2021

When you’re on a big project, it can become easy to get overwhelmed and overlook just how much work goes into designing and developing aspects of a digital product that helps deliver a great user experience. This is why product designers often forget about various miscellaneous screens when working on a big project. Typically, designers […]

How to Properly Estimate Your Design Projects

By Jeremie Tisseau on Nov 08, 2021

A project estimate is an evaluation of how much time and money will be required to execute a project. However, every product designer understands how challenging it is to estimate the time required for a design process. Given the unique nature of a project, the more the complexity, the harder it is to obtain an […]

Six Steps on How to Formulate Your Design Strategy

By Rachawan Visavacheevinanan on Oct 29, 2021

Design strategy is what drives the success of any product. Not having a solid design strategy can be difficult to fulfil the requirements of your customers or clients while achieving your goals. Design strategy, like any other business tool, adds design thinking concepts to the digital product’s overall business goal. It ultimately helps to create […]

6 Ways To Create Better UX Research Findings Presentations

By Kun Wattanayothin on Oct 21, 2021

An essential yet underrated skill in a designer’s arsenal is communicating your UX key findings to stakeholders and clients. As a designer, you must know how to best convey your findings to optimize your impact on a product in every presentation. Every UX research presentation has its ups and downs. Whether or not your findings […]

The Importance of Typography in Web Design

By Nannapass Phiboonwittayaruk on Sep 27, 2021

The advancement of UI design shows that much of the design comes from massive, captivating visualizations that include screen layout, transitions and interface animations. Every website conveys the purpose and passion of the business to its users, and in a digital world, the easiest method to accomplish that is through typography. Typography accounts for 95% […]

What is UX Writing and How Can it Benefit Your Business?

By Jeremie Tisseau on Aug 20, 2021

In today’s ever-changing digital world, the way users connect with a digital product has become one of the biggest determining factors in business growth. This is why creating easy-to-understand and intuitive messages on digital applications, known as UX Writing, can be a key success factor of a digital product. In this article, we’re going to […]

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