Morphosis Blog

What are tokens and how can they improve design production?

By Richard Persson on May 24, 2022

Tokens are a new standard under the W3C umbrella that unify the foundation between design and code to ensure consistent and unified product experiences. In a design foundation, tokens are the smallest building blocks of a design that together represent styling in a front-end framework.

How to brief an agency

By Kittiphat Satimanont on May 26, 2022

Good agency briefings are as much for you and your company as they are for the agencies that bid on your projects. Whether you’re preparing an invitation to tender (ITT) or a request for proposal (RFP), having clear terms of reference (TOR) saves time, prevents potential misunderstandings, and ultimately leads to better outcomes. That’s a […]

What is Strapi and how it will dominate the world of headless CMS?

By Jason Whittaker on Apr 11, 2022

Strapi is an open source headless CMS that developers use to rapidly build APIs in Javascript. The free-to-use service is flexible, easy to manage, and can become a powerful tool in the hands of skilled developers. Have you ever used WordPress or a similar content management system? They are convenient tools, with the frontend, backend, […]

The Difference Between UX Writing, Content Writing & Copywriting

By Panchanit Thawornwong on Dec 28, 2021

Creating meaningful connections with your audience is crucial in our digital age where there is an increasing abundance of noise and distractions at every turn.  Content plays a key role in fostering connections. It can help inform your audience on what you would like them to know, it can help drive any key messages of […]

Microcopy: The Impact of Small Words

By Rachawan Visavacheevinanan on Dec 23, 2021

“The details are not the details. They make the design.” Charles Eames. Words alone provide 95 per cent of the information we need for communication. So every bit of content counts, even the small words.  You may have the most fascinating, and innovative interface design but without the right words to build trust and guide […]

Easy Ways to Improve Your UX/UI Design Workflows

By Panchanit Thawornwong on Dec 23, 2021

Developing a better UX/UI design workflow is crucial in providing the best possible experience for your users. An optimized design workflow will help you set clear expectations with your client. From establishing project deliverables and deadlines, to reducing any chance of miscommunication later on during the project which will also save you time and money.  […]

What Product Designers Need to Know About Search Engine Optimization

By Panchanit Thawornwong on Dec 23, 2021

Design impacts your brand’s identity and message, while SEO ensures that your brand is discovered by the right people. An understanding of SEO for designers is essential for the success of a digital product and should be considered from the earliest stages of any design or redesign project. Although each is incredibly different, they go […]

6 Vital Screens Most Often Forgotten by Product Designers

By Rachawan Visavacheevinanan on Nov 09, 2021

When you’re on a big project, it can become easy to get overwhelmed and overlook just how much work goes into designing and developing aspects of a digital product that helps deliver a great user experience. This is why product designers often forget about various miscellaneous screens when working on a big project. Typically, designers […]

How to Properly Estimate Your Design Projects

By Jeremie Tisseau on Nov 08, 2021

A project estimate is an evaluation of how much time and money will be required to execute a project. However, every product designer understands how challenging it is to estimate the time required for a design process. Given the unique nature of a project, the more the complexity, the harder it is to obtain an […]

Six Steps on How to Formulate Your Design Strategy

By Rachawan Visavacheevinanan on Oct 29, 2021

Design strategy is what drives the success of any product. Not having a solid design strategy can be difficult to fulfil the requirements of your customers or clients while achieving your goals. Design strategy, like any other business tool, adds design thinking concepts to the digital product’s overall business goal. It ultimately helps to create […]

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