Morphosis Blog

When combined, UX and SEO work together seamlessly to provide consumers with optimal experiences on your digital products.  They provide a reliable source of information along with interesting features that can prove your company as highly valuable and useful. They reveal your business’s online identity and show users your efficient and stable working framework which […]

Artificial Intelligence (AI) and App learning can identify and predict users’ activities and complete tasks based on the algorithms collected.   When being applied to mobile applications, blockchain technology ensures that users’ private information is kept secured, while also speeding up the transaction process.  Internet of Thing (IoT) is an ecosystem network that contains data from […]

A/B testing allows researchers to figure out what design works best for the users and what doesn’t.  Personas help improve researchers’ understanding of user behaviour by representing the target audience. Usability testing is a new technique of evaluating design interfaces by observing real users to uncover issues and seek improvements.  Card sorting gives researchers a […]

Clients and partners often ask us if design thinking always has to be linear. And our answer is always, no.  That’s because design thinking is not always used from the early stages of product development. Design thinking is often an a la cart item or a checklist item for organisations next to other buzz words […]

Good UX ultimately saves time and resources in the development phase in order for your business to run efficiently. Capturing leads and increases your site SEO rankings, drives organic traffic and conversions rates by facilitating good user experience. For businesses to be reputable in the market, creating brand value and user satisfaction is enhanced through […]

Business solutions should be prioritised as well as incorporate digital solutions to business strategies.  Workers with a silo mentality may prevent their businesses from being digitally innovative as there is a lack of trust and collaboration in the workplace.  Misguided transformation goals will stop business from successfully meeting the expectations of consumers today.  Ignoring the […]

The trend towards the personalisation of customer experience is increasing exponentially as their choices and options grow. To deliver the best customer experiences, brands must be able to not only offer customised solutions but personalised ones too. Personalisation has been shown to increase brand loyalty, improve customer experiences and generate growth for businesses. Digital transformation […]

The impact of digital disruption is being felt globally in everyday life as technology is advancing and integrating into the products and services we use.  The significance of listening, learning and understanding your users goes beyond cultivating a good digital product, it is the key for the growth and survival of any business.  User experience […]

Being data driven allows products to strategically tackle and plan for future difficulties as well as gain insight into market changes.  A strong focus on search engine optimisation (SEO) and UX writing can increase organic traffic and allow businesses to attract the right pool of audience.  Client engagement takes into account the client’s feedback, ensuring […]

Rapid growth in the number of website creators incorporating animated and motion features into foundations of their interface design. Oversized bold typography increases the users’ time spent on a website but is known to be ineffective at driving conversions. Neomorphism represents the future of UI design, incorporating futuristic and minimal elements into its outline. More […]