Business

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How to brief an agency

By Kittiphat Satimanont on May 26, 2022

Good agency briefings are as much for you and your company as they are for the agencies that bid on your projects. Whether you’re preparing an invitation to tender (ITT) or a request for proposal (RFP), having clear terms of reference (TOR) saves time, prevents potential misunderstandings, and ultimately leads to better outcomes. That’s a […]

Overcoming business digital transformation challenges

By Rachawan Visavacheevinanan on Feb 15, 2021

Digital transformation involves cultivating a careful strategy as a bad strategic plan and inefficient teams may render it impossible to execute change during the transition phase. Digital transformation budgeting involves meticulous preparation, so any missed aspect will lead to a budget crisis or to tremendous loss later. Adapting the culture of the company and having […]

Is your organization prepared for Thailand’s PDPA laws?

By Ingkawat Limvipuwat on Feb 10, 2021

February 7th 2021 | Bangkok, Thailand The GDPR that came into full force, following years of preparation and debate by the European Parliament in April 2016, had a profound effect throughout the technology, advertising and corporate sectors. Personal data protection in the EU has been a hot topic and is becoming an ever more important […]

Morphosis Announces Partnership with Cookie Information for PDPA Compliance

By Rachawan Visavacheevinanan on Feb 01, 2021

February 1st 2021 | Bangkok, Thailand Morphosis Apps, a software consultancy firm today announced that Cookie Information, the world-leading provider of privacy management software, are collaborating to leverage privacy by design and digital transformation initiatives for enterprises across South East Asia & Europe. The partnership intends to provide a market advantage for both providers, by […]

The importance of a digital strategy

By Rachawan Visavacheevinanan on Jan 25, 2021

A digital approach allows you to outline and build a consistent roadmap to strategic goals that often assist you in identifying measures for progress and strategies. Creating a digital strategy around your main visions and priorities will assist you in engaging your target audience on the most popular channels. A digital strategy is an opportunity […]

50 Digital Transformation Statistics You Need to Know

By Rachawan Visavacheevinanan on Oct 07, 2020

For the past decade, digital transformation has become paramount to the survival and growth of businesses from all corners of the world. To help get you up to date with digital transformation, we’ve compiled a comprehensive list of digital transformation statistics below, which can be broken down into the following categories: Digital transformation across different […]

5 Reasons Why Your Online Business Needs Both UX and SEO

By Rachawan Visavacheevinanan on Sep 25, 2020

When combined, UX and SEO work together seamlessly to provide consumers with optimal experiences on your digital products.  They provide a reliable source of information along with interesting features that can prove your company as highly valuable and useful. They reveal your business’s online identity and show users your efficient and stable working framework which […]

5 Digital Transformation Pitfalls to Avoid in 2022

By Phraewa Limviphuwat on Sep 11, 2020

Business solutions should be prioritised as well as incorporate digital solutions to business strategies.  Workers with a silo mentality may prevent their businesses from being digitally innovative as there is a lack of trust and collaboration in the workplace.  Misguided transformation goals will stop business from successfully meeting the expectations of consumers today.  Ignoring the […]

The Industries Embracing Personalisation

By Panchanit Thawornwong on Sep 11, 2020

The trend towards the personalisation of customer experience is increasing exponentially as their choices and options grow. To deliver the best customer experiences, brands must be able to not only offer customised solutions but personalised ones too. Personalisation has been shown to increase brand loyalty, improve customer experiences and generate growth for businesses. Digital transformation […]

We’re open for business during the Coronavirus crisis

By Jeremie Tisseau on Mar 24, 2020

With the current outbreak of COVID-19, we just want to take a moment to update you on Morphosis’ approach to keeping our employees, partners, and clients safe, as well as to assure you that we will remain diligent in our operations throughout this time.  It is our top priority that appropriate measures are taken and […]

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