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Clients and partners often ask us if design thinking always has to be linear. And our answer is always, no. That’s because design thinking is not always used from the early stages of product development. Design thinking is often an a la cart item or a checklist item for organisations next to other buzz words […]
The impact of digital disruption is being felt globally in everyday life as technology is advancing and integrating into the products and services we use. The significance of listening, learning and understanding your users goes beyond cultivating a good digital product, it is the key for the growth and survival of any business. User experience […]
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