Digital Marketing

Showing 1 - 9 of 9 results

The Difference Between UX Writing, Content Writing & Copywriting

By Panchanit Thawornwong on Dec 28, 2021

Creating meaningful connections with your audience is crucial in our digital age where there is an increasing abundance of noise and distractions at every turn.  Content plays a key role in fostering connections. It can help inform your audience on what you would like them to know, it can help drive any key messages of […]

Microcopy: The Impact of Small Words

By Rachawan Visavacheevinanan on Dec 23, 2021

“The details are not the details. They make the design.” Charles Eames. Words alone provide 95 per cent of the information we need for communication. So every bit of content counts, even the small words.  You may have the most fascinating, and innovative interface design but without the right words to build trust and guide […]

What Product Designers Need to Know About Search Engine Optimization

By Panchanit Thawornwong on Dec 23, 2021

Design impacts your brand’s identity and message, while SEO ensures that your brand is discovered by the right people. An understanding of SEO for designers is essential for the success of a digital product and should be considered from the earliest stages of any design or redesign project. Although each is incredibly different, they go […]

7 SEO trends you need to know in 2022

By Rachawan Visavacheevinanan on May 11, 2021

Search Engine Optimisation (SEO) continues to evolve endlessly, and it can be a struggle to keep up with new updates. However, the effort is worth it: about 70 to 80% of users rely on organic results alone and overlook paid listings. This article will address seven SEO trends you need to know in order to […]

The Complete On-Page SEO Guide for Beginners

By Rachawan Visavacheevinanan on Mar 16, 2021

Are you looking for the easiest methods to implement on-page SEO or ways to boost your organic traffic? We’ve got you!  If you’ve been struggling to attract potential users and leads to your website, then this guide is for you. On-page SEO can be a daunting task, especially if you don’t know where to start […]

5 Minute Primer to Technical SEO

By Ingkawat Limvipuwat on Feb 15, 2021

If a page’s contents are the actors on stage, technical SEO is the crew behind the curtains. Just like how lighting and sound technicians give actors their time in the spotlight, technical SEO allows the on-page content to be accessed and seen. This guide will cover the basics of technical SEO. As one of the […]

The Complete Guide to Content Marketing in 2022

By Ingkawat Limvipuwat on Feb 08, 2021

If you own a business and you are looking to reach out to your audience and attract new potential customers, then you may have heard of the term ‘Content Marketing’. Content marketing refers to the utilisation of online content such as social media to attract interest and boost traffic to your products and services. While […]

The 10 Most Common Misconceptions About SEO

By Panchanit Thawornwong on Jan 05, 2021

Busting the most common myths and misconceptions about SEO once and for all. Despite being debunked time after time, there are still a multitude of myths and misconceptions surrounding SEO practices. Although most of the time myths are harmless, in the realm of SEO they can wreak havoc on your business, making you lose time, […]

The Ultimate Guide to SEO

By Rachawan Visavacheevinanan on Dec 30, 2020

If you’re looking for the most up-to-date information on SEO, we’ve got you covered! In our digital age, Search Engine Optimisation (SEO) has become an essential feature of every online business. As the internet has become widely adopted as a main place of trade, the competition for online visibility is fiercer than ever before – […]

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