Phraewa Limviphuwat is a Content Specialist at Morphosis Apps. As a content writer, she is able to produce trending content, research strategies and delivery clear usable blog posts. She has created written material for our website and is responsible for explaining trends in a comprehensible way.

Product Development

Five Trends in Digital Product Development

Key Takeaways:

  • Being data driven allows products to strategically tackle and plan for future difficulties as well as gain insight into market changes. 
  • A strong focus on search engine optimisation (SEO) and UX writing can increase organic traffic and allow businesses to attract the right pool of audience. 
  • Client engagement takes into account the client’s feedback, ensuring that companies are taking the right steps to fulfil those requirements. 
  • Cyber security is a must to prevent any cyber complications and reduce the risks of sensitive data being leaked. 
  • Outsourcing allows an outside party to take control of specific tasks, speeding up the evolution of products.

It is crucial for the process of product development to integrate and make use of outside sources and information. Relying on other parties, external data and client’s feedback will ensure a smooth course from idea to implementation.  

Boundaries are constantly changing for digital products therefore these trends will undoubtedly benefit product owners as they will act as guidance on how to provide and offer the best possible experience for their users.

1Data-driven Development

A database to strategically analyse developmental goals and achievements

The use of Data Science and Big data analytics plays a vital role during product development. By being data dependent, businesses can gain further insight into products, customer behaviour and market changes, allowing them to strategically make decisions accordingly. 

Companies can conveniently gather this data through a variety of sources including customer support tools, mobile app analytics and advertising data, where product owners are able to have access to these sources everlastingly. Data scientists are also able to gain access to and analyse past actions using Machine Learning (ML) and Artificial intelligence (AI). 

Thus, once they’ve accumulated adequate data, they are then able to offer businesses guidance when it comes to investment decisions, marketing campaigns and product development directions. . 

From being able to enhance product analytics to helping developers learn more about product usage, businesses that use data as the main determinant to drive future decisions are guaranteed to be able to strategically tackle the ever-changing market. 

2Focusing on organic visibility

Combining SEO and UX writing places importance on the type of content businesses need. 

It’s purpose is to lead your target users to the right product by producing UX content that is optimised for search engines. This, in turn, will help get your digital platforms in front of users without over relying on paid advertisement.. Directing your audience through the use of SEO and UX writing techniques together allows businesses to gain online control and attract the right pool of audience, leading them to exactly where we want them to be. 

The optimisation of written content enables businesses to be focused on both user experience and marketing. UX writing and SEO together creates synergy where balance is needed between the two. It’s been mentioned that the two disciplines are required to produce the highest quality content to users in order to gain the best possible outcomes.

A stable organic traffic flow acts as a sign to businesses that they are successfully meeting market demands, and shows just how vital UX writers are. Both are working towards the same goal of setting a smooth line of communication between users and digital products. 

Thus, in order to ensure success, both SEO and UX writing will have to advance together.

3Client Engagement

Sales team engage clients in building and maintaining relationships
Client involvement to strengthen relationships

Client engagement is key when undergoing the process of product development.  It is undoubtedly fundamental for companies to refer back to their client during every state of the development cycle to ensure that the approaches taken are at the utmost effective and that expectations are met. 

The overall process will rely heavily on the client’s feedback and ideas, provided that the experts will then obtain a clear understanding of the demands regarding the specific product. 

Consequently, there are many different types of clients companies work with. Some may know exactly what they want or some may only have a vague idea of what platform they would want to utilise. Nonetheless, regardless of the client having such ideas in possessions or not, the amount of client engagement remains indispensable. 

4Cyber Security Is a ‘Must’

There are steps companies can take to mitigate cyber risks. 

To prevent sensitive and private data being leaked out to the public, companies will have to acknowledge what kind of data the organisation obtains and where it’s being stored. 

When important data is being shared externally, companies can often lose control of it. Therefore, a secure development programme is often needed during the development stage. Enterprises should promptly take measures to ensure that their sensitive data is protected at all costs regardless of what it’s being used for. 


A way to lower operational costs is for the businesses to explore the option of outsourcing. This is when businesses will request an outside party to take over specific tasks in order for them to shift their focus onto more important matters. Despite the stigmas attached to outsourcing, it has become an integral part of product development to ensure enterprises are successful in this competitive market. 

Product owners are made aware of the benefits of outsourcing for operational tasks, allowing them to fully take advantage of the time needed to be spent on core tasks. 

Outsourcing product development and product design can help speed up the project timeline, especially when they lack sufficient tools and resources to pursue all the aspects of product development. 

Outsourcing product development’s advancement solely depends on the integrated collaboration and planning of the resources. While hiring a third party provider, the enterprise still has to retain control and push the project forward despite placing your full trust on another person or firm.

Businesses that fail to grasp the usefulness of product development sourcing will fall behind and face serious repercussions as the market is rapidly becoming more saturated and competitive. 

Ultimately, the digital development process is one of the most crucial steps into building and establishing a successful brand. The digital landscape is constantly shifting and is more complex than ever. Thus, the whole development process will greatly impact the business if the wrong steps are taken. To learn more about the latest digital trends in 2020, download our digital transformation guide here