Phraewa Limviphuwat is a Content Specialist at Morphosis Apps. As a content writer, she is able to produce trending content, research strategies and delivery clear usable blog posts. She has created written material for our website and is responsible for explaining trends in a comprehensible way.

Product Design
UX Design Trend

Five Trends in UX/UI Design

Key Takeaways:

  • Rapid growth in the number of website creators incorporating animated and motion features into foundations of their interface design.
  • Oversized bold typography increases the users’ time spent on a website but is known to be ineffective at driving conversions.
  • Neomorphism represents the future of UI design, incorporating futuristic and minimal elements into its outline.
  • More users are switching away from white screens to dark interfaces for its black aesthetic reduction on eye strain.
  • Empty/White Space allows content to be emphasized as other designs are minimized allowing the white aesthetic to shine through.

The advancement of technology today has encouraged users to focus on more than just the product itself but also on how it’s being digitally displayed. UX/UI designs have the ability to dictate the desirability of a product, constantly being adapted and improved to keep up with the interchanging market.

When looking at trends, here are five latest UX/UI trends that will continue shaping the industry in the following years. 

1Animation and Motion Design

Top-notch captivating motion designs and animation that together create synergy is one of the major trends in UX/UI design. This trend refers to the growing number of website creators who have shifted their work to lean more heavily on visually pleasing content such as videos and interactive motions.

The substantial growth in web motions and the repetitive use of animation today highlights its prominence and the effectiveness of these illustrative creations. It was mentioned as a method to capture more attention and gain the users’ trust, as well as to enhance flexibility and accessibility. 

The core values of businesses can be demonstrated clearly through motion design and animation. Meanwhile, motion design and animation also help illustrate narratives for brands, increasing brand loyalty and engagement over time. 

With constant bursts of change and new animation being introduced in every click, the audience feels as if they’re contributing to the creativity the website has to offer. 

Despite the captivating nature of its stylish designs, it is undoubtedly the most costly feature that could be added to interfaces. However, successfully creating these motion designs and utilising them will offer users with moving narratives and backstories through engaging pieces of content, ultimately helping to increase brand engagement for businesses.  

2Oversized Bold Typography

UX designs are meant to aid enterprises achieve their goals. Bold typography is as big as ever with its eye-catching features that’ll instantly drive users’ immersiveness, allowing them to uncover the story and the purpose behind the displays. 

Packed with curiosity, this typography improves average time on site, causing users to stay on a website longer to explore what it has to offer. 

Despite it being one of the most used trends this year, it does not always pan out. Utilising large texts may help with grasping users’ interest, but at the same time, it may fail to drive conversions. The main purpose of bold typographies is to complement and enhance existing content. Therefore, when designs fail to precisely match up what the content is all about, the wrong mood and emotions can be triggered that may consequently stop visitors from converting. 

This means that investing in these designs may not promise the best results regardless of how much it improves the overall aesthetic and user experience. 

All in all, it is a strong proposition that will then complement the typography by having to successfully communicate the benefits to users as well as incorporating a clear picture of what the service/product is all about. 


Example of Neomorphism as a UX design trend
Simple clean design features, incorporating real and minimal UI elements

Neomorphism takes inspiration from the real world by incorporating elements taken from actual objects that provides adequate assistance for users. Real life counterparts are being used as a recipe for innovative creativity, giving the interface a new feel. 

Neomorphism is a combination of Skeuomorphism and flat design, integrating the use of shadows and highlights to elevate the elements of realism and legitimacy. For instance, Apple was the first technology company to successfully engage in the use of skeuomorphic designs before moving onto a simplified version known as neomorphism. 

Despite it embracing the realities of functions and futurism, issues are known to have emerged. When putting accessibility into the picture, the practicality of this known trend is often questioned. 

There is little contrast between the background and the figure, making it hard to distinguish between cards and buttons. However, as long as there is high contrast, visibility accessibility should not remain a problem. Ultimately, this trend captures the beauty in solid colours, gradients and shadowing, enabling the use of 3D styling to perfection. 

4Dark Mode

dark mode on a mobile phone
Dark UI option for users 

Dark interfaces are becoming the alternative theme for users. The popularity of dark modes have taken over the UX/UI design space with brands such as Instagram, Android and Apple adopting the idea of colour reversion and applying it to their products. 

To begin with, dark mode looks modern. 

The aesthetically pleasing shade is new to users, as harsh white backgrounds have been around for quite some time. Dark mode also allows content to stand out, where design elements can be emphasised. 

Despite low saturated colours being used with dark interfaces, it makes content more readable and drives them to protrude out of the darkness. Dark interfaces prevent our eyes from being excessively exposed to bright light and ensures vision clarity.  In a similar manner, it prevents eye strain as darker colours and dimmer lights are less harsh on the eyes. 

Lastly, the activation of dark modes can also be scheduled. The appearance of our device can easily be influenced by the time of the day as it’s entirely up to users when they want the transition to be. 

Need an ending sentence to close off this section.

5Empty/White Space

Providing an empty space to further emphasise the message is emerging as one of the most common trends this year. Creating an empty space gives the content the opportunity to take the spotlight as interference within the web is being minimised. 

This also allows time for the message to be interpreted and understood more easily and effectively as full attention is being given to solely the content. 

This method is all about embodying space to make content stand out and allow the users’ visual experience to improve. There are two types of white space altogether: micro and macro space. 

Micro white space refers to the space between grid images that separates menu links. Macro white space, on the other hand, is the space between major layouts. Both types work towards ensuring a quality user experience. 

Learn more about UX / UI Design

UX/UI design aims at improving the users’ experience through enhancing its digital presence. A good UX/UI design drives conversion and helps increase the number of users for digital products. Despite the outlined trends for this year, the design sphere is constantly expanding, with its borders being blurred. To learn more about other digital trends shaping the world in 2020 and beyond, check out our digital transformation guide here.