An essential yet underrated skill in a designer’s arsenal is communicating your UX key findings to stakeholders and clients. As a designer, you must know how to best convey your findings to optimize your impact on a product in every presentation.
Every UX research presentation has its ups and downs. Whether or not your findings are thorough, your method of presentation will directly affect how your audience will be able to respond to your findings.
However, your presentations don’t have to be boring. There are ways you can structure your presentations and convey your key findings to the stakeholders and clients while still keeping it interesting and engaging.
In this article, we’ll look at the features that significantly challenge user research presentations and then discuss how your presentation should be structured.
What to look out for during your UX research presentations
It is never easy to create a great presentation no matter the topic you are presenting. However, the outcomes of UX research face some unique challenges that many tend to look over. In this section, we will describe what these challenges are and provide some solutions on how you could overcome them.
Poor research scoping might render the research useless, depending on research experience and the organization’s UX maturity. It may take multiple rounds of negotiations to get an agreement on what needs to be discovered in exploratory research.
Other than exploratory research, the issues for other forms of research are around not being overly ambitious and establishing a solid knowledge of the target audience. Although stakeholders may want to push the research forward, always remember to stay aligned with the business goal.
Getting the right people to participate in user research is very important. The key findings of user research are undermined when the recruiting criteria are compromised due to a lack of availability of suitable respondents.
Recruiting the ideal respondents for user research, on the other hand, can be time and effort-consuming. In that instance, it is advised that you work with people who specialize in research recruiting.
3Conveying users’ views
The views of users are a crucial part of UX research. It can be difficult to truly convey users’ views to the audience within the limited time of a presentation.
So what you need to do is present clips of video recordings as an efficient method to address this. This will boost the validity that your stakeholders will hear and see evidence directly from the participant rather than through your secondhand account.
The method in which findings are structured throughout the presentation has a major influence on the audience’s impression, and the challenge is not to mislead your clients.
To mitigate this risk, be very cautious while formulating conclusions. Do not just describe what the results indicate, but also what they do not show, and provide suggestions on how to apply the findings in the future.
Structuring your UX research presentation
A great presentation structure grabs the audience’s attention and easily guides them through the discussion. The structure’s purpose is to establish a logical order that is easy for the audience to follow and provides context for understanding the key findings.
The following are six recommendations for an effective structure for UX research presentations.
1Clarify your goals upfront
Clarify your goals at the beginning of the presentation and highlight the significant topics in a summary. It is usually a great tactic to start with a clear statement of what you want to achieve by the end of the presentation.
For example, something like “we would like to make a decision by the end of this presentation” offers a great finish and defines the success that everybody would focus on. If the goal was achieved, it would indicate that the presentation was proficient.
2Know your audience
The goal of user research is to increase empathy. But how can the results have an influence if you don’t know anything about the individuals who will receive the information you want to convey?
First and foremost, determine who will be attending the presentation– is it the design team, stakeholders or clients? As you plan on how to deliver the information to the right person, identifying your audience would help you choose which narrative will strike the correct tone.
3Keep it short and give recommendations
Present your key findings sequentially, display only one piece of information at a time and give your audience time to process as you go.
To minimize information overload, limit each presentation to one key point. Don’t overburden the audience with too much information and avoid revealing all the results of your research.
Also, recommendations are an important requirement in every user research presentation. Strike a balance between being too ambiguous and being overly prescriptive.
You want your recommendations to be detailed and to provide information on the next steps as well as work to be done.
4Connect your solutions with the business
You need to connect your solutions with the company and explain how your solutions can benefit the business.
If you want your suggestions to make a big effect, you can start by influencing your strategy with colleagues that have some difficulties which can be resolved by your UX research. You can engage them early and provide a solution that meets their goal. This will offer you an advantage in your presentation.
Storytelling will help you in summarizing your research findings into a captivating journey in which people can easily grasp. Telling a story in your presentation is another helpful method to ensure that the audience will listen to you.
Use stories to highlight the risks; If it demonstrates that the customer was lacking something that your solution can fix, clients could consider adopting your solution.
6Be clear when to answer questions
Typically, there are two different ways of dealing with questions. The first is allowing questions during the presentation. This helps to resolve any misunderstanding and ensures that everyone is on the same page.
The second way is to ask the audience to reserve their questions until the end. This method is appropriate for bigger audiences since it does not disrupt the flow and certain questions may be resolved during the presentation.
Time to nail that presentation!
Ultimately, the use of a succinct, informative presentation targeted to your audience can help you make the most of your research.
In order to make sure everyone understands the significance of any insight from your findings, focus on giving priority to information, which should clearly show the data and importance. Also, keep in mind that giving a good presentation takes time and practice.
However, if you need help concerning UX research, we At Morphosis have a team of experts in UX research and strategy who are trained to both identify user experience problems and craft UX strategies to address them. Contact us today for a free consultation and see how we can help you!