CRO tactics that drive revenue
Impactful converion rate optimisation strategies that will convert more customers.
Start making strategic, data-driven changes to your online platform that directly converts into real revenues today. Our conversion rate optimisation (CRO) teams are experts in delivering digital products that will impress customers and expand your revenue channel online.
By combining our industry-leading UX design expertise with our CRO capabilities, we are able to offer a unique blend of strategies that will allow your business to stay ahead of the competition with increased conversions.
How does CRO work?
Implement small changes that make a big difference.
Conversion rate optimisation is the process of making calculated adjustments on digital platforms to convert users into paying customers. These adjustments are aimed at improving the copy, as well as key design features to help users complete their goals on digital platforms.
CRO strategies can be implemented across various online platforms, from websites to native mobile applications. Whether you own an E-commerce store, run an online booking platform or own a lead-generation website, we are able to cater our CRO capabilities to your specific industry.
Why we’re different
A value-orientated, UX-driven approach to CRO.
We are a value-orientated team of digital experts with a shared vision of helping businesses transform Thailand’s digital landscape.
This vision drives the way we approach CRO, how we interact with our partners and our passion to continuously develop innovative solutions and services for end-users.
The UX approach to CRO
When it comes to CRO, we strongly believe that satisfying the needs and desires of users is central to increasing online conversions.
With a user-centric approach, we have created a unique CRO methodology that blends various qualitative and quantitative analytical tools, delivering impactful results for our clients.
Our 5-step CRO process
From working with some of Asia’s biggest brands, we understand the value of first-hand research and client alignment. With these principles, we have created a tried and tested 5-step CRO approach.
1Session tracking with Hotjar or UXCam
Our CRO process begins with in-depth data analytics. Specifically, we employ session tracking with Hotjar (desktop) and UXCam (mobile) to collect data on how users interact with our client’s digital product.
We favour these two tools as they allow us to dive into the visual details of how users interact with different elements on key pages in the client’s products. Furthermore, they also help our UX design teams validate their flows, which will ultimately help drive conversions on the platform.
Other analytics tools that we can employ include Google Analytics, Firebase, CrazyEgg, Clicktale and Mouseflow.
2Heatmap analysis & reporting
After data has been collected, our CRO teams will then start analysing the heatmaps that have been produced.
The key goal of this step is to discover whether users are experiencing frustration or friction on the platform. Negative experiences with elements like confusing navigations or hard-to-find CTAs can cause users to drop-off, harming your online platform’s conversion rate.
Key metrics we pay close attention to during the analysis include:
Low CTA interaction
Can suggest CTA design or copy is not attractive enough to the users.
Repetitive CTA clicking
Shows areas that cause frustration for the users.
Evaluates effectiveness of design elements & copy.
Highlights areas that grab the users’ attention.
Once the analysis is completed, our CRO team will produce a report and present it to our clients so that we are aligned on the current CRO issues.
Although tools like Hotjar and UXCam help us identify areas of opportunities for CRO, they cannot explain why users are experiencing frustration or confusion in certain areas of the digital product.
This is where user testing comes in. Leveraging on our expertise on UX research, we are able to conduct user testing sessions to uncover reasons why key points of conversions on the digital product are not performing optimally.
By talking directly to users, we are able to pinpoint the most significant changes that need to be implemented for conversion rate optimisation.
Apart from user testing, other user research methods we can implement for CRO include contextual inquiries and diaries.
4CRO action plan alignment & implementation
Once the testing sessions have been conducted, the results will be analysed and compiled into a list of CRO recommendations.
From the user testing reports, we will be able to start developing a CRO action plan that is catered to each specific client.
This can include a wide array of changes, such as:
- CTA button optimisation
- Copy adjustment
- Flow improvement
- And more
The action plan will then be aligned with the client. This crucial step ensures that both our teams and the client share a common understanding of the key CRO implementations that will be made on the digital product.
After aligning the action plan, our design and development teams will kick-off the CRO implementations process.
5Final test and reporting
Finally, once the implementations go live, we will deploy analytics tracking on any new elements that have been introduced so that their performance can be accessed.
After gathering data for one month, we will report the results to our clients, showing them how their conversions have changed after the CRO implementations.
Industries we’ve worked with
As a leading digital consultancy in Thailand, we have been chosen as a trusted partner by 200+ global brands.
The industries that we have worked with include:
News & Entertainment
- Burda Thailand
- Ocean Glass
- Das Intergroup
Travel & Hospitality
- Ask Ava
- Jon Van Kessel
- Bangkok Hospital
- Bumrungrad International Hospital
- Food Panda
- Arthur Online
- Home Connect
- AIP Internship
End-to-end digital transformation services
Regardless of what your digital needs are, we’ve got the capabilities and expertise to help you grow.
As a full-service digital agency that specialises in UX strategy, CRO and product development, we are fully equipped to help you plan, launch and grow their digital products.
Our digital transformation service package includes:
UX Research & Strategy
Discover market opportunities by discovering new user pain points with in-depth UX research.
UX / UI Digital Service
Intuitive UX and UI design services that impresses users with seamless flows.
User Testing Service
Test product wireframes and prototypes with real users to uncover UX optimisation opportunities.
Digital Product Strategy
Plan out strategies to grow your digital product after launch.
Digital Transformation Consulting
Craft digital transformation strategies to help your business survive & scale in the digital era.
Digital Product Development
Innovative digital product development for desktop and mobile applications.