Rachawan Visavacheevinanan is a Content Writer at Morphosis Apps. She is responsible for all aspects of content, which includes development, design and production. She is experienced in writing SEO optimised content, conducting research and providing industry-related blog posts for the company.

Product Design, Product Development

Good UX/UI Design for a Successful Mobile Application Development

Key Takeaways:

  • UX/UI design helps create easy-to-use applications with smooth navigation systems to minimise users’ efforts.
  • Great UX/UI will lead to higher retention. 
  • A good UX/UI design provides a realistic impression of your app, giving users a continuous supply of valuable information.
  • Investing in UX/UI design helps save time and money from continuous app maintenance and upgrades.

Have you ever used an application that lacked “simple” components and functionality, despite its stunning appearance? This is a usual problem in the case of downgrading or disregarding UX/UI design.

UX and UI design methodologies are now extensively used in today’s development of mobile applications. Since user experience(UX) refers to the type of experience you get whilst accessing the mobile app, the user interface (UI) is all about the visual appearance of your app; using both creates a good mobile experience.

In this article, we’ll discuss why UX/UI design plays a vital role in the mobile application development process.

Why is UX/UI design important in application development?

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Here are three main reasons why effective UX/UI is crucial for a successful application:

1Saves time and cost in the long run

If you invest in a great UX/UI design, it is unlikely for consumers to encounter any complications or difficulties with your application. A well designed app will help reduce maintenance costs and updates, saving your time and resources further down the line.

2Builds your brand

Investing in an excellent UX/UI design service will lead to higher customer’s satisfaction. This, in turn, improves user engagement and retention, helping you build a stronger brand overtime. 

Design can capture the unique features of what you are trying to convey about your brand,  generating brand equity as it allows the customer to find what they want or do what they want to do. This will improve your brand image as a consumer establishes strong ties with your company and brand, in this case generating growth of your brand name and your business.

3Better customer retention

The value of the UX/UI design lies in how users feel about your app in creating a flow that helps them easily convert. For good customer retention, users should be impressed with your app immediately after entering your app. Can they easily and quickly access the information that they need? Is the experience a good one?

In order to create a better mobile app user experience consider minimizing friction, save users time, and help them take the actions they want to take in an intuitive and seamless way; which encourages them to stick around and become long-term customers.

Aspects of UX/UI that leads to a successful app

Below are the four most important aspects of UX and UI design that you should prioritise to improve your app and its functionality.

1Maintain Uniformity

As much as we emphasise on design, uniformity is another thing to maintain. Uniformity makes it easier for users to navigate through your mobile app without any challenges, which enables smooth flow.

For instance, the placement of CTA buttons should be in similar locations within a purchase flow, helping customers naturally move through different screens on your mobile app. This will create a frictionless experience that will impress customers, improving conversions on your mobile app.

2Use Thematically Consistent Elements

Stick to consistent elements such as icons styles, colours, symbols and buttons that users can easily use, so there are no additional guidelines needed on how to use the app. 

Many users will get confused if they don’t see familiar elements for navigation or call to action buttons. Experiments are good, but not to confuse the users use consistent elements they can recognise.

Furthermore, having users get familiar with consistent elements can help them easily navigate through the platform. 

3Simple but effective design

Besides,  incorporating the consistent design features, make sure it’s understandable and easy to use for all other app elements, textual or visual. Your application should be designed to offer exceptional services which allow limited feedback from users and to maximise their interest.

Simplicity is at the heart of UX design. A complicated app with a lot of clutter can make it difficult for users to perform basic tasks like creating an account or navigating the mobile app.

4Make it More Interactive

Interactive apps are what mostly engage a customer with a brand. They are useful in enabling a user to select a self-service on a site, whilst allowing them to interact with audiovisual details through visualisation. Some of the attributes of interactive apps include:

  • Better navigation from one window to another.
  • Creates a bond with users as they interact with the app. 
  • Educate and entertain consumers through active engagement.

Also, interactive apps are easy to use over and above their appearance. Some critical elements of an interactive app include colour, icons and location. Make sure you apply several brand-related colours to your application cause using excessive colours reduce the visual appeal of the application. 

Where do we come in?

In order to create a successful application, your UX/UI design strategy needs to be on point. Begin your project with a clear understanding of what you’re creating and who it’s for. 

This is where we come in. Morphosis is a digital agency with 15+ years of experience design mobile apps for over 200 of Asia’s biggest brands. Our team understands what makes an application productive, enjoyable and hassle-free. To learn more about how UX/UI design helps your app development, contact us to get a free consultation.