Club 21 Thailand – 728% Increase in Organic Conversions
Club 21 is a luxury retail company founded in Singapore. Today the retailer operates in countries across the world, including Thailand, Indonesia, Australia and the United States and manages some of the world’s more iconic fashion brands, such as Paul Smith, Comme des Garcons, Armani and more.
Club 21 Thailand launched their website in 2020 and needed to quickly gain online visibility to offset the decline in offline sales due to the COVID-19 outbreak. With a new website, Club 21 looked to search engines as a channel to increase their online visibility. However, with a newly built website that only has English content and has not gone through any SEO implementation, the website was not gaining traction as quickly as expected. To increase online sales in the long run, they needed an SEO expert to help them scale their organic traffic.
From our initial competitive benchmarking, we discovered that Club 21 is missing out on high-impact opportunities by not ranking on the first page of Google for any relevant keywords. To maximize their ROI Club 21 needed to rank for keywords related to the brands that they manage, as well as their most popular fashion items.
From our audit of the website’s SEO profile, we found critical technical SEO issues that needed to be fixed in order to help Club 21 rank higher for their target keywords. For instance, the website was suffering from duplicate content and crawlability issues, which hindered them from achieving their goal.
Our solution to help them scale their organic traffic and online sales revenue include:
- Optimised content on key brand pages
- Site-wide translation & implementation of two languages (Thai and English)
- Fixed all critical technical SEO issues on the website
- Ongoing health checks and on-page optimisation
Within the first 3 months of the campaign, we completed over 90% of our deliverables, allowing us to successfully rank for high-competition fashion brand keywords and help Club 21 scale their online revenue.
728% increase in Organic
Achieved within the first 3 months of the campaign
350% Increase in Keywords in Top 3 Positions
Total monthly search volume of over 5,000 searches
146% Increase in Monthly
Achieved within 5 months of the campaign